Artificial intelligence (AI) is increasingly penetrating into various spheres of our lives, including the art world. In the creative field, where innovation is constantly in demand, AI is introducing exciting new possibilities for artistic expression. This new technology is redefining the way we experience and interpret art, bringing fresh and innovative elements to galleries and exhibitions, thereby enriching the contemporary aesthetic experience.

AI is pushing the traditional boundaries of art, making it possible to create works previously difficult to imagine. It is not just about visual issues, but also about processes and concepts that can be automated or enhanced by algorithms and machine learning. This gives artists the tools to explore new paths in their work.

Artificial intelligence can also enrich the audience experience by offering personalised and interactive forms of engagement with art. This could be particularly appealing to younger generations growing up in a digital world, who are looking for new forms of art expression and interpretation.

The expanding possibilities of AI in the arts are not just a matter of technology. It is also a space to discuss ethics, authorship and originality in the context of the use of algorithms in the creative process. All of this leads to deeper reflections on the role and future of artificial intelligence in art.

AI TOOLS: DALL-E 3, MIDJOURNEY, LENSA

In a fast-paced world, AI-based tools are becoming increasingly important for innovations in various fields, including the arts. Thanks to them, artistic visions are becoming more accessible and comprehensible to a wider audience. Three of these, DALL-E 3, Midjourney and Lensa, are leading examples showing how technology can enrich and revolutionise the art world.

• DALL·E 3 uses advanced algorithms to generate high-resolution images from text. It enables artists to precisely and creatively express their ideas and visions in innovative ways.
• Midjourney acts as an interactive space where AI technology is used to create and explore new forms of artistic expression. It is a place where creative processes are encouraged and developed, enabling creators to share their work and ideas with a global community.
• Lensa enables advanced photo editing and optimisation, bringing professional standards to mobile photography.

OPPORTUNITIES AND LIMITATIONS OF AI IN ART CREATION

While AI has revolutionized the way we experience and create art, its use also raises criticism and leads to much debate. The limitations of this technology are often related to ethical and copyright aspects. Who is the true creator of the work – the artist or the algorithm? Should AI-generated works be treated the same as traditional art forms in terms of copyright and artistic value?

In addition, it is worth considering the originality and uniqueness of works created using artificial intelligence. Is an algorithm based on analysis and reproduction of existing works able to create something original and fresh, or does it serve as a tool that copies and adapts existing styles and forms?

AUTHENTICITY DEBATE: CAN AI REALLY BE “CREATIVE”?

The debate over the authenticity and “creativity” of AI in the field of art is a widely debated topic among artists, critics and technology enthusiasts. The question of whether a machine equipped with algorithms and codes can be considered a “creator” provokes a variety of opinions and leads to thoughts on the nature of art and creativity.

WHAT IS “CREATIVITY” IN THE CONTEXT OF AI?

Creativity is often associated with originality and uniqueness of the work. The question arises whether AI-generated art, based on analysis and adaptation of existing works, can be considered original. In the traditional sense, creativity is also related to the artist’s intention, vision and message. It is worth considering whether a machine can have a creative intention, which is a key element of authentic creation.

ARGUMENTS “FOR”

Some argue that AI is merely a tool used by artists to express their vision, much like a paintbrush or a string. It can also lead to innovative solutions, inspiring and prompting new ways of looking at art.

ARGUMENTS “AGAINST”

Critics argue that AI lacks emotion and human experience, key elements of the creative process, and AI-created works may be perceived as less authentic because they are not the result of human experience and reflection.

ETHICAL AND LEGAL IMPLICATIONS OF AI GENERATED ART

• COPYRIGHT ISSUES AND INTELLECTUAL PROPERTY LAW

  In countries where copyright law is recognized, the question arises as to who owns the work created by AI. This issue generates debate among intellectual property specialists. Should the programmer who created the algorithm or the user who used the technology to generate the work be considered the author?

• ETHICAL DIMENSIONS OF AI ART

  Ethicists wonder whether AI-generated art truly reflects the values and ethics of human creativity The art industry is based on authenticity, expression and human experience, which are expressed through various art forms. Can works created by machines be treated with equal respect and appreciation as human works?

• SOCIAL AND CULTURAL IMPLICATIONS

  AI-generated art can also shape the way society views culture and values. This raises the question of whether machine-generated works will promote cultural diversity or rather lead to its homogenization.

• RESPONSIBILITY AND CONTROVERSY

  Who is responsible when a work created by AI is controversial or offensive? The challenge is to define the boundaries and standards that should apply in this new space.

  The development of AI technology in the arts will certainly continue to raise questions and provoke thoughts about our culture, values and legal systems.

IMPACT OF AI ON THE FUTURE OF CREATIVE PROFESSIONS

Artificial intelligence is transforming many areas of our lives, including the creative industries. On the one hand, it automates routine tasks, allowing artists to focus on innovative aspects of their work. On the other hand, it raises concerns about the impact of automation on the future of creative professions.

• NEW TOOLS

  AI, as a powerful tool, enables artists to explore new techniques and styles, innovating to enrich their work in new dimensions.

• EDUCATION AND SKILL DEVELOPMENT

  Those in the creative industry will need to learn how to use new technologies and integrate AI into their daily work. This may mean the need to learn new skills and adapt to a changing professional environment.

• CHANGING THE NATURE OF WORK

  AI can change the way creatives approach their projects, speeding up processes and making it easier to realize visions. However, it could also lead to a reevaluation of roles and responsibilities within the creative professions.

• ETHICAL CHALLENGES

  Working in the creative industry often involves expressing personal style and values. The introduction of AI raises questions about the authenticity and originality of the works created.

THE HISTORY OF TECHNOLOGY IN ART: PARARELS WITH THE PAST

From craftsmanship to mechanization. Throughout the history of art, a variety of technologies have always influenced the way artists express their thoughts and ideas. In ancient times, innovations such as the invention of pigments and sculpting tools allowed for the creation of more refined and durable works. Each era brought with it new tools and materials that artists could use to enhance their works.

Digitization and the computer age. The digital age, which came at the end of the 20th century, was another significant moment in the history of art. Computers, graphics software and the Internet, opened up entirely new opportunities for artists to express themselves, leading to art forms such as net art and algorithmic art.

Artificial intelligence as the next step. Today we face the next step in this evolution – artificial intelligence. AI, with its ability to generate and analyze images, sounds and data, is leading to new forms of artistic expression.

Parallels with history. Analyzing the history of technology in art allows us to see some parallels. As in the past, technological innovations today provoke discussions about what defines art and what place technology has in it. Throughout history, art and technology have been inextricably linked, shaping and transforming each other’s trajectories

ARTISTS’ REACTIONS TO AI: ACCEPTANCE, RESISTANCE OR COLLABORATION?

Artists, always fascinated by innovation, are exploring the possibilities offered by artificial intelligence. With AI, they gain access to unique tools and techniques that can enrich their work. However, some are also expressing their concerns and doubts. There are questions about the authenticity, originality and ethical aspects of AI-generated art. Some are also concerned that the over-technologization of the creative process may lead to a loss of the personal, human dimension of art. Other artists see AI as a potential partner and co-creator. By combining human intuition and creativity with algorithmic precision and data analysis capabilities, works are created that transcend the traditional notion of art. Artists’ responses to AI are varied and complex, reflecting different approaches to the technology and its role in the creative process. This diversity is an important part of the contemporary discussion about the future of art and its place in society.

COPYRIGHT IN THE WORLD OF AI-GENERATED ART

Changing laws and regulations may affect artists’ decisions to use AI technologies in their work, as well as their income and ability to continue research and experimentation. The future of AI legislation is uncertain. As the technology evolves, the law will have to adapt to new realities.

THE ART COMMUNITY IN THE FACE OF NEW TECHNOLOGICAL CHALLENGES

In the face of rapid technological advances, artists are gripped by a variety of emotions, from enthusiasm to uncertainty. Evolving technologies require the art community to make decisions: should they adapt to new tools, or stay with traditional methods of creation?

Impact of technology on creativity. Technological innovations are opening up new horizons of expression and communication for artists. They offer endless possibilities for manipulating the medium and form, but also raise questions about the authenticity and originality of the work.

Education and skill development. Access to new technologies often requires artists to acquire new skills and knowledge. Educational and cultural institutions play a key role in training and supporting artists so that they can make informed and effective use of modern tools in their work.

Dialogue and collaboration across disciplines. New technological challenges are also promoting dialogue and collaboration between different fields of art and science. Such interdisciplinary approaches can lead to innovative and surprising artistic expressions.

Prospects and opportunities. Technology, while bringing challenges, is also a source of countless opportunities for the art community. Adaptation and creative use of new tools can lead to the discovery of new perspectives and horizons in art.

AUDIENCE INTERACTION AND PARTICIPATION

AI can also change the way audiences engage with art. Examples include interactive exhibits that adapt and respond to viewer presence and behavior, while creating unique art experiences.

This issue prompts reflection on the future of traditional forms of expression in art and their coexistence with the innovations that artificial intelligence is introducing. Finding an answer to this question will be crucial in shaping the future of contemporary art.